Our Flow collection is inspired the beauty of the female form. More than just form, we pay tribute to its function, to the body in movement, to being in the zone. These days we rarely stop to look at our bodies in motion, and appreciate them for all wonderful things they can do. So we decided to immortalise them in a towel.
Flow is being fully absorbed in an activity and immersed in the process or the task at hand. It's energised focus, complete absorption and enjoyment in whatever we’re doing. We want more girls to find their flow, so we’ve decided to donate 10% of our proceeds to the Girls Opportunity Alliance - who work with grassroots leaders to remove the physical, financial and cultural obstacles that keep girls away from school and to empower girls around the world through education.